Great branding starts with a great logo! Here are some tips for making sure your logo is up to par with examples of logos we have designed.

1. Keep it simple. The most memorable logos are not cluttered and easy to see and read. Most people are not going to stare at your logo but glance at it to get an idea of what your business is all about. You should shy away from graphics that are confusing or too abstract.

In this logo designed for “The Green Boutique,” the font choices and imagery is simple, subtle but gets the message across effectively.

2. It should look good in black and white or color.  Your logo will most likely be seen in black and white at some point, at the bottom of a document or something similar. Make sure your logo lends itself to be seen either way.

        
This logo designed for EAS, or Electrical Accessory Sales, lends itself to be seen in color, grayscale, or black and white.

3. The color scheme should go well with your business.  Whether bold or bright colors are used should depend on your business. The color scheme says just as much about your business as the rest of the logo.

 
Milledgeville Cares is a non-profit organization that brings agencies and faith-based intitutions together to provide support for those in need in the community. Soft, warm colors express the organization’s purpose well.

4. It should stand the test of time. Logos that are too modern often go out of style quickly and make your business look out of date. Keep font choices simple and classic.

Timeless fonts, imagery, and color scheme was used to create this logo for Dyer & Johnson Insurance Repair.

5. Avoid elaborate details or have a version without them. Some logos look better with a subtle gradient or shadow but you should have versions without to use for different mediums.

         
The Outdoor Creations logo was created with a subtle gradient but for some mediums, solid colors always work best.