What is email marketing?
Email marketing is an inexpensive way to connect with your current customers by sending news and special offers via email to customers who opt in.   It is a great way to keep your company on the minds of people who have purchased your products and services in the past and bring them back for a repeat sale.  It is also possible to gain new customers through email marketing because if your recipients know someone who would be intersted in your email, they will forward it to their family and friends.Why use email marketing?
-It is less expensive then comparable forms of marketing.
-It is typically easier to get a repeat customer than a new customer.
-Email marketing can have a viral effect.
-Your customers want to know what is happening with your company.

 What should your emails contain?
This really depends on the nature of your business, but typically e-newsletters contain company news, special events at your location, educational information, information about new products or services and/or special offers.

How to get started:
-Start collecting the email addresses of interested customers today.
-Create ways to collect email addresses (postcards, forms on your website, guestbook in store).
-Give us a call at (770) 786-1455 for more information