Outdoor Creations needed a simple website to help their business be found online. The site features an eye-catching Flash piece and bright color scheme. It also includes a content management system that allows their business to make updates to the site as needed.

About Outdoor Creations

Web design firms often have little time to spend on designing their own websites.  As the old proverb says– the shoemakers’ children always go without shoes.  However, we have finally launched the new and improved GoebelMedia.com. We are excited about having a fresh and modern look and a lot more quality information to educate our clients about what we do.

1. We are affordable. All of our services are reasonably priced. Most Atlanta web design firms won’t design a website for less than $5,000. There is no reason a basic website with a few pages should cost that much. We understand the struggles of having a small business and think all businesses should have the opportunity to have a professionally designed website for a reasonable cost. Whether you want a basic business card website, a website designed using a template, a custom designed website, or a fully-customized site with a back-end that allows you to change your content, we have a solution to fit your needs.
2. We are knowledgeable. Because the internet is constantly evolving, we believe in continuing education. Keeping up with all of the current trends is part of our job. We understand what internet users want, how search engines work, and how to use the internet to drive people to your place of business.
3. We are problem solvers. Need help getting your business noticed online? Driving more people to your current website? Getting customers to return to your store? That’s where we come in. Let us worry about these problems while you focus on what you do best– running your business.
4. We are good communicators. We listen, we give professional feedback, and we stay in touch. Your internet presence should reflect your business, and we are here to listen to your goals and ideas while incorporating the best practices in our field. We also continuously maintain contact with our clients during every step of their project(s).
5. We are dedicated. We are 100% committed to our business and customer service. If you call us, we will answer the phone or call you back as soon as possible. If you e-mail us, we will e-mail you back. In working hard for your business, we are working for our business’s success as well.

We are very excited to announce the launch of ShopLocalMilledgeville.com, a new community site that encourages citizens of Milledgeville to shop locally. 

The site allows business owners to edit their own profiles and add information like business hours, logo, business description and more.  Businesses can also add events and sales to the community calendar, create coupons and add articles.  There are more great features currently being developed for this site as well.

Check the site out at: http://www.shoplocalmilledgeville.com

Over 75% of web users skim the text on a website instead of reading the content word for word.
How can you optimize your text for web readers?

• Write small chunks of text or make lists.
• Create headings and subheadings.
• Write about 50% less than you would on printed material, such as a brochure.
• Italicize or bold key words or ideas.
• Each page on your website needs to serve a specific purpose and have specific content. Don’t clutter your content.

Statistics say web users spend as much as 80% of the time “above the fold.”
First things first!

• Put the most important and keyword-rich information first. This isn’t an essay that needs an introduction before getting to the “meat” of the content.
• Avoid incredibly long pages of content. Most people are not going to read it!

Search engines need to know what your business is all about!
What good is your website if no one can find it?

• Anticipate what customers and potential customers will search to find you!
• Use geographic key terms as well as traditional key terms about your business.
• Make a keyword list before writing your web content.
• Extra tip: Update your content frequently! Search engines wants to know your business is still around!

The web is an active medium! Keep your user engaged!
Web users are fickle. They go from web page to web page and usually have something specific they are looking for.

• Predict what your customer will want to get from your website and be precise in providing that information to them.
• Write actionable content. That is, content that allows for action to be taken.
• Use contextual links. These are links within your content that link to other pages on your website or blog. Whenever you write “contact us,” link to the contact page.

Keep an appropriate tone and use effective language!
Don’t eliminate potential customers.

• Keep in mind that most of your website visitors aren’t experts in your field; try not to use too much technical jargon.
• Use simple language and short sentences.
• Avoid cliches, sarcasm, or sayings as it may confuse some.
• Use active verbs.
• Be personal and direct. Keep a conversational tone rather than a formal one.
• Extra tip: Remember to check your site content for spelling and grammatical errors. This will give you less credibility!

If you need help writing effective, search engine friendly content for your website, contact us on our site or give us a call at 478-390-6770!

We are pleased to announce the recent launch of the redesigned website for Diamond Directors. Because their previous website was out of date and difficult to update, they needed a custom solution with a CMS, or content management system. This system allows them to easily make updates and create news items that link to external websites.

Diamond Directors is responsible for training pro athletes like Jason Heyward of the Atlanta Braves. Their methods are innovative and their website reflects that. With video tips, a blog, and online video instruction and analysis, the new website is truly an extention of their business.