As part of our free website design campaign for Milledgeville non-profit organizations, we designed and developed a custom website for Ocmulgee CASA. The site makes it easy for people in the community to learn more about CASA and volunteer their services. We are so proud to be supporting such an important local cause.  Check out the site here: http://ocmulgeecasa.org.

The site allows users to get information, make a donation and even sign up to become a CASA volunteer.  The site is managed through a CMS which allows CASA to easily make updates to site content themselves. 

We are very excited to announce the launch of ShopLocalMilledgeville.com, a new community site that encourages citizens of Milledgeville to shop locally. 

The site allows business owners to edit their own profiles and add information like business hours, logo, business description and more.  Businesses can also add events and sales to the community calendar, create coupons and add articles.  There are more great features currently being developed for this site as well.

Check the site out at: http://www.shoplocalmilledgeville.com

Over 75% of web users skim the text on a website instead of reading the content word for word.
How can you optimize your text for web readers?

• Write small chunks of text or make lists.
• Create headings and subheadings.
• Write about 50% less than you would on printed material, such as a brochure.
• Italicize or bold key words or ideas.
• Each page on your website needs to serve a specific purpose and have specific content. Don’t clutter your content.

Statistics say web users spend as much as 80% of the time “above the fold.”
First things first!

• Put the most important and keyword-rich information first. This isn’t an essay that needs an introduction before getting to the “meat” of the content.
• Avoid incredibly long pages of content. Most people are not going to read it!

Search engines need to know what your business is all about!
What good is your website if no one can find it?

• Anticipate what customers and potential customers will search to find you!
• Use geographic key terms as well as traditional key terms about your business.
• Make a keyword list before writing your web content.
• Extra tip: Update your content frequently! Search engines wants to know your business is still around!

The web is an active medium! Keep your user engaged!
Web users are fickle. They go from web page to web page and usually have something specific they are looking for.

• Predict what your customer will want to get from your website and be precise in providing that information to them.
• Write actionable content. That is, content that allows for action to be taken.
• Use contextual links. These are links within your content that link to other pages on your website or blog. Whenever you write “contact us,” link to the contact page.

Keep an appropriate tone and use effective language!
Don’t eliminate potential customers.

• Keep in mind that most of your website visitors aren’t experts in your field; try not to use too much technical jargon.
• Use simple language and short sentences.
• Avoid cliches, sarcasm, or sayings as it may confuse some.
• Use active verbs.
• Be personal and direct. Keep a conversational tone rather than a formal one.
• Extra tip: Remember to check your site content for spelling and grammatical errors. This will give you less credibility!

If you need help writing effective, search engine friendly content for your website, contact us on our site or give us a call at 478-390-6770!

We are pleased to announce the recent launch of the redesigned website for Diamond Directors. Because their previous website was out of date and difficult to update, they needed a custom solution with a CMS, or content management system. This system allows them to easily make updates and create news items that link to external websites.

Diamond Directors is responsible for training pro athletes like Jason Heyward of the Atlanta Braves. Their methods are innovative and their website reflects that. With video tips, a blog, and online video instruction and analysis, the new website is truly an extention of their business.

We are proud to have added Light Force Family Chiropractic to our portfolio! Our family has been getting adjusted here for years, and it is a truly amazing place with an even more amazing staff.

This website features a dynamic flash piece, an “Ask Dr. Sherry” corner where the public can get their questions answered, and a wealth of wellness articles in a custom designed WordPress blog that flows seamlessly with the rest of the website. Check it out today at www.lightforcechiro.com.

About Light Force Family Chiropractic
Light Force Family Chiropractic is a bridge to wellness for the countless families we attract. While initially people might be drawn to us for a pain-based problem in the neck or back or perhaps even headaches, what they find when they begin care is much more than pain relief. What they find is that oasis called wellness which is so elusive in today’s healthcare environment. We assist on the journey from sickness which is often manifested in physical pain or general malaise to true health and wellness which are displayed by a renewed sense of hope and increased energy. How long has it been since you felt really well? Is your idea of wellness merely the absence of symptoms or do you have a true sense of what your physical goals are? Do you plan to spend your golden years managing a list of prescriptions a mile long or do you want to spend them managing your life’s purpose? At Light Force Chiropractic we explore with you the answers to these questions and more.

I’m sure you know by now how important and beneficial building a website can be for your business.  As more and more people use the internet as part of their daily activities, it only becomes more critical that businesses adapt and create a web presence.  

However, we know that many small businesses are on tight budgets and feel that they cannot afford to hire a professional web design firm. What you may not know is that having  a custom site built by Goebel Media Group can be financed.  If you take advantage of our website design ‘same as cash’ financing program, your payments can be as little as $100/month until your balance is paid off.

If website financing is something you may be interested in please request a web design quote.