Our strategic marketing services begin with research.
Getting to Know Your Business
Every business is unique and has a story to tell. That’s why our research begins with you— What makes your company tick? What is your competitive advantage? We make it our goal to get an insider’s look into your business, educating our team about your brand. Together, we identify your primary business objectives so we can recommend the best strategies to achieve them based on your budget.
Getting to Know Your Customers
It is critical for every business to understand who their current customers and ideal customers are. Our process includes pinpointing target markets along with customer needs, motivations, and behaviors, identifying where they spend their time online. We also gather information on how they navigate the web, how they search for products and services, and even the types of keywords they use. We then determine which marketing channels would provide the most value to your business.
Getting to Know Your Competitors
We assess your business goals and determine how to differentiate your products and services with a competitive analysis. Identifying competitors on both search engines and social media helps us determine the keywords they are targeting and the practices they are implementing that lead to conversions.
Our audit includes assessing all of your brand touchpoints, ensuring your message is consistent in both communication and experience. We also evaluate your current marketing strategies, both online and offline.
Developing Actionable Marketing Tactics
Our market, competitor, channel, and keyword research informs all of our marketing decisions. We craft a thoughtful, strategic marketing plan with a combination of tactics to get in front of the right customers, at the right time, with the right content.
Execution & Analysis
Implementing our plan allows us to elevate and position your brand, encourage customer engagement, and deliver the best ROI possible. We routinely analyze your overall marketing strategy to measure your performance and discover ways to improve. What makes digital the most effective form of marketing is the ability to track data on every element of each campaign, ensuring you are always able to evaluate and get better results.